More jobs. Less admin.
Backbone automates
your business.
Two tools changing how
NZ businesses operate.
Our most powerful products — purpose-built for New Zealand. Whether you're missing calls or buried in quoting, these are the game-changers.
Every lead captured.
- Answers every call, 24 hours, 7 days a week
- Qualifies leads and books appointments automatically
- Missed call text-back — instant SMS reply
- On-brand, professional and trained to your business
- Works for trades, clinics, wellness, hospitality & more
Qwila writes the quote.
- Voice-to-quote: talk on site, quote sent in minutes
- Professional branded PDF — GST, terms, expiry included
- NZ Building Code aware — flags consent automatically
- Client acceptance built in — digital sign-off, no chasing
- Mobile-first — works on site with muddy fingers
Here's exactly what
we fix — and how.
Six automation systems, custom-built for your business. Each one targets a specific gap where you're losing time or money — and runs it on autopilot so you don't have to think about it.
Help your team work
smarter with AI.
Most businesses are already paying for AI tools — but not using them properly. We help NZ businesses cut through the noise, implement the right tools, and train their teams to actually use them. Less guesswork, more output.
Book an AI ConsultAI Workflow Audit
We find where AI can save your team the most time and show you exactly how to implement it.
Team Training
Hands-on workshops for your staff — practical AI skills they'll actually use from day one.
Tool Selection
Stop paying for AI tools you don't need. We help you choose the right stack for your business.
Ongoing Strategy
AI evolves fast. We keep your business ahead — regular reviews and strategy as the landscape changes.
Built for any NZ business
that's ready to grow smarter.
From tradies to dental practices — if you're losing leads, drowning in admin, or your website looks like it's from 2012, BackBone is for you.
Your website should be
your best salesperson.
Most NZ business websites are outdated, slow, and not built for how people browse in 2025. We rebuild them to modern standards — fast, mobile-first, and designed to convert every visitor into a lead.
Six systems. Every gap plugged.
Your business on autopilot.
Each system is custom-built to your business. No templates. No guesswork. Just results — for trades, clinics, wellness, hospitality and everything in between.
- Full pipeline — every lead, quote & job tracked
- Automated follow-ups, no manual chasing
- Full client history — every job, message & note
- Replaces your spreadsheets and memory
- Answers every call — 24 hours, 7 days a week
- Qualifies leads and books appointments automatically
- Missed call text-back — instant SMS reply
- Professional and on-brand every single time
- Instant lead capture from web, social & ads
- Automated Email + SMS follow-up within 60 seconds
- Quote reminders sent until they commit
- High-converting funnels to qualify & capture
- Automated review requests post-job via SMS + email
- Google & Facebook reviews on autopilot
- Past client reactivation — bring back lost customers
- Referral prompts built into every post-job flow
- Online booking — clients schedule themselves, 24/7
- Automated quote delivery + follow-up reminders
- Job confirmations + reminders to cut no-shows
- Smart calendars — no double-bookings, ever
- Custom website built to modern standards — fast & mobile
- High-converting funnels for ads and social
- Every enquiry flows straight into your CRM
- SEO-optimised — built to rank and impress instantly
We handle everything.
You just show up.
No tech headaches. No setup stress. We build it all — then it runs itself.
We spend 20 minutes learning your business — where leads come from, where they fall through, and what a win looks like. No pitch. Just clarity.
We design and build everything from scratch — CRM, automations, funnels, AI receptionist, website. Tailored to your industry and goals. You don't touch a thing.
Your system goes live in 7–14 days, fully tested. We walk you through what matters, then it runs itself. Ongoing support included — we're partners in your growth.
Ready to build a business
that runs without you?
Book a free 20-minute strategy call — or call our AI agent right now to see exactly what your business would sound like on autopilot.
Frequently asked questions
BackBone replaces the 5+ apps you're juggling with one powerful system built for your business. We automate your follow-ups, quote chasing, review requests, funnels, and bookings — so your business runs itself while you focus on what you do best.
Our team handles the entire installation — CRM, workflows, automations, website builds. Most businesses are fully live in 7–14 days without you lifting a finger.
Most clients see more booked jobs or appointments within the first 30 days. Because follow-ups, quotes, and reviews happen automatically, you close more work with less admin — and build a reputation that keeps new work flowing in.
Not at all. BackBone was built so even the busiest business owner can use it without stress. We handle setup, training, and ongoing support — you just log in and watch it run.
Qwila is our voice-to-quote app — walk the job, talk through the scope, and Qwila generates a professional quote automatically. It integrates with your BackBone CRM so everything stays in sync. Learn more at qwila.app.
Absolutely. We work with dental practices, health and wellness businesses, hotels, salons, gyms, coaches, and more. If you're losing leads, drowning in admin, or your website is out of date — BackBone can help.
No. We believe in earning your business, not locking it in. All plans are month-to-month. Most clients never leave because the ROI is obvious within the first month.
Absolutely. Book a free strategy call and we'll walk you through exactly what your system would look like — built around your specific business. No pressure, no obligation. Or call our AI agent right now on +64 48 861 974 to experience it live.
