More jobs. Less admin. Backbone automates your business.
Trusted by NZ’s top builders, plumbers & sparkies
The backbone of your trade business
Automate & Simplify your business
Backbone handles follow-ups, reminders, and social posts — so you stay on the tools while the work keeps coming.
Generate More Leads on Autopilot
Backbone captures leads, follows up, and books jobs automatically turning enquiries into paying clients.
Grow Your Reputation & Repeat Business
BackBone automates reviews, nurtures past clients, and builds a reputation that drives referrals and revenue.
What does Backbone do?
Keeps Everything Organised
A CRM (Customer Relationship Management system) puts all your leads, quotes, jobs, and client details in one place — so you can easily track every opportunity and never lose a potential job again.
Saves Time and Reduces Admin
Stop wasting money on a dozen tools that don’t talk to each other. BackBone replaces your CRM, email marketing, SMS, social scheduling, review requests, and automations — all in one place.
Systems That Sell For You
A good CRM helps you turn more enquiries into confirmed jobs by keeping your pipeline full and your communication consistent — meaning more revenue with less effort.
Strengthens Customer Relationships
By storing customer history and communication, a CRM helps you deliver better service, collect more reviews, and build long-term loyalty that leads to repeat work and referrals.
One System to Run It All
BackBone replaces the 4–6 apps you’re already paying for — Mailchimp, Calendly, review tools, even your website builder — with one powerful system built for trades.
No more juggling logins.
No more duct-taping tools together.
No more paying for software you don’t use.
BackBone handles it all — leads, quotes, jobs, follow-ups, reviews, and payments — automatically.
It’s not another app.
It’s the system that runs your business.
Lets break it down
Leave the framework to us
When you join BackBone, there’s no setup stress or tech headaches we handle everything. Just like you wouldn’t wire a site before the frames are up, you don’t need to touch a thing. We do all the heavy lifting so before you know it, you’ve got a fully automated, ready-to-go CRM powering your business..
LAUNCH
1,000 Setup +
$297/month
Best for: Solo trades and small teams ready to stop losing leads.
Smart CRM + instant follow-ups
Missed call text-back & quote reminders
Email + SMS automations
Easy quotes, bookings & reminders
One extra job pays for Launch.
No contracts - cancel anytime
SCALE
1,497 Setup +
$497/month
Best for: Growing teams ready to automate sales and reviews.
Everything in Launch
Smart website
High-converting funnels
Review engine on autopilot
Deeper automations + smart calendars
Work less. Win more.
No contracts - cancel anytime
DOMINATE
2,497 Setup +
$997/month
Best for: Ambitious owners who want to own their market.
Everything in Scale
Custom-branded mobile app
AI receptionist – answers calls, books jobs & captures leads 24/7
Custom automations + dashboards
Plus much more
This isn’t software — it’s your unfair advantage.
No contracts - cancel anytime
Frequently Asked Questions
1. How does BackBone actually work?
BackBone replaces the 5+ apps you’re juggling with one powerful system built for trades. We automate your follow-ups, quote chasing, review requests, website funnels, and bookings — so you can focus on the work while the business runs itself in the background.
2. How long does setup take?
Once you sign up, our team handles the entire installation for you — from CRM setup to workflows and website builds. Most trade businesses are fully up and running in 7–14 days without lifting a finger.
3. What kind of results can I expect?
Most clients start seeing more booked jobs and leads within 30 days. Because your follow-ups, quotes, and reviews happen on autopilot, you’ll close more work with less admin — and build a reputation that keeps new jobs flowing in.
4. What if I get stuck or need help?
You’re never on your own. All plans include ongoing support, and higher tiers get 24/7 priority help. Plus, we offer optional AI receptionist support and a dedicated onboarding team to make sure you succeed from day one.
5. Do I need any tech skills?
Not at all. BackBone was built so even the busiest tradie can use it without stress. We handle the heavy lifting — setup, training, and support — so you just log in and watch your systems run.
6. Can I upgrade later if my business grows?
Absolutely. You can start with the plan that fits you now and upgrade anytime to unlock branded apps, AI receptionists, unlimited workflows, and more.
7. Will this replace my current systems?
Yes. BackBone replaces the 4–6 apps you’re already paying for — like Mailchimp, Calendly, review platforms, and even website builders — and rolls them into one simple, powerful dashboard built for trade businesses.
8. Can you build my website too?
Yes — our Scale and Dominate plans include done-for-you website or funnel builds, so your leads flow directly into your CRM and automations. It’s all part of building a system that works together.
9. Do I have to sign a long-term contract?
Nope. We believe in earning your business, not trapping it. All plans are month-to-month — stay as long as BackBone delivers results. Most of our clients never leave because they see the ROI fast.
