Train Clients. Not Spreadsheets
Say goodbye to endless paperwork, missed appointments, replying to leads, late invoices and late nights. Let BackBone carry the logs
.
The BackBone of Your Training Business
Smart Scheduling
Growth without the growing pains handle 2x the clients with half the effort. Professional systems that manage appointments, payments, and client communication
Automated Invoicing
Convert Inquiries on Autopilot Instant lead responses, automated follow-ups, and smart booking links working for you. 24/7
Client Management
End the Subscription Chaos No more juggling 5+ different tools. Scheduling, payments, client management, and marketing all in one powerful system. Save money and eliminate the tech headache.
The Backbone Advantage
Unlike generic tools, Backbone is purpose-built for fitness professionals. One platform replaces your entire tech stack scheduling, payments, client management, and marketing saving you 10+ hours weekly and $200+ monthly. Stop juggling subscriptions and start growing your business effortlessly.
How Much Time Can BackBone Fitness Save You?
See exactly how many hours you'll get back each week — and what that's worth to your business
How Much Time Can BackBone Save You?
See exactly how many hours you'll get back each week — and what that's worth
⏰ Hours per week on...
⚡ Your Time Back
Ready to Get Your Time Back?
Book your free demo and see BackBone in action
Leave The Build To Us
You'll never set this up yourself. You're too busy. We know it. You know it.
So we eliminated the problem.
Our team builds your entire system while you sleep. Migration, automation, integration everything. 72 hours later, you log in to a business that runs itself.
Save Ten + Hours Per Week
Scheduling & Rescheduling: 3-4 hours saved
Payment & Invoicing: 2-3 hours saved
Lead Response & Follow-ups: 2-3 hours saved
Client Communication: 2-3 hours saved
Admin & Paperwork: 1-2 hours saved
Cut Multiple Subscriptions
Get Your Time Back
Stop drowning in admin work. Automate your client management and save 10+ hours every week.
Perfect for trainers just getting started with automation
- AI Instagram Lead Qualifier
- Automated Calendar Booking
- Automated Client Follow-ups
- Client Intake Forms & Onboarding
- Testimonial Automation
- Basic Email Campaigns
- CRM (Up to 500 leads)
- BackBone PT Community Access
- Weekly Group Support Sessions
- Save 5-10 hours/week
No contracts • Cancel anytime
For trainers ready to scale past 20+ clients and boost revenue
- Everything in Launch, plus:
- 3x Lead Capacity (1,500 leads)
- Payment Processing (Stripe)
- Advanced Automation Workflows
- Your Own Client Community Portal
- SMS + Email Campaigns
- Priority Support (24hr response)
- Save 10-15 hours/week
No contracts • Cancel anytime
For established trainers running a professional operation
- Everything in Scale, plus:
- Unlimited Lead Capacity
- Custom Workflow Builder
- Advanced Analytics & Reporting
- White-Label Client Community
- Branded Mobile App
- Dedicated Account Manager
- Monthly 1:1 Strategy Calls
- Save 15-20 hours/week
No contracts • Cancel anytime
Why NZ Personal Trainers Choose BackBone
via Stripe
Support Team
48 Hours
Trainers
Frequently Asked Questions
How quickly can I set up Backbone?
Most trainers are up and running in under 15 minutes. Our onboarding is simple and guided every step of the way.
Is my client data secure?
Absolutely. We use industry-standard encryption and are fully GDPR-compliant to keep your data safe.
Can I use Backbone on my phone?
Yes, our platform is fully mobile-optimized for both iOS and Android devices.
What integrations are available?
Backbone connects with major calendar, payment, and messaging apps for seamless workflow.
Is there a free trial?
Yes, you can start with a free trial and explore all features before subscribing.
