Privacy Policy
Effective Date: October 6, 2025
Company: BackBone Business Systems Ltd (“BackBone”, “we”, “us”, “our”)
Registered in: New Zealand
1. Introduction
BackBone Business Systems Ltd (“BackBone”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website, services, client portal, and any associated products or software (collectively, the “Services”).
By using our Services, you consent to the collection and use of your personal information as described in this policy.
2. Information We Collect
We may collect the following types of information:
a. Information You Provide Directly
Contact details: Name, email address, phone number, business name, and postal address.
Account information: Login credentials, billing details, and profile settings.
Payment details: Processed securely via third-party payment providers (e.g., Stripe).
Communications: Emails, messages, support requests, and other communications.
b. Information Collected Automatically
When you use our Services, we may automatically collect:
Usage data: Pages visited, features used, time spent, and actions taken.
Device and browser data: IP address, browser type, operating system, and device identifiers.
Cookies and tracking technologies: To personalise content, improve performance, and analyse usage.
c. Information from Third Parties
We may receive data from trusted partners such as payment processors, marketing platforms, or integration tools (e.g., Twilio, Mailgun, GoHighLevel) to provide and improve our Services
3. How We Use Your Information
We use the information we collect to:
Provide, maintain, and improve our Services
Process payments and manage subscriptions
Respond to your inquiries and provide customer support
Send important notifications, product updates, and security alerts
Deliver marketing communications (you can opt-out anytime)
Analyse usage and performance to improve user experience
Comply with legal obligations and enforce our terms
4. Legal Basis for Processing (NZ Privacy Act 2020)
We process your personal information based on one or more of the following:
Your consent
Our contractual obligations to deliver the Services
Our legitimate interests in operating and improving our business
Compliance with applicable legal requirements
5. How We Share Your Information
We do not sell or rent your personal information. We may share it only with:
Service providers and partners: To help us deliver the Services (e.g., hosting, payment, communication, analytics).
Business transfers: In the event of a merger, acquisition, or sale of assets.
Legal requirements: If required by law, court order, or government authority.
All third parties are required to protect your information and use it only for the purposes we specify.
6. International Data Transfers
Some of our service providers may store or process data outside of New Zealand. In such cases, we ensure adequate protection measures are in place to comply with the Privacy Act 2020.
7. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law. When no longer needed, we securely delete or anonymise the information.
8. Your Rights
Under the Privacy Act 2020, you have the right to:
Access the personal information we hold about you
Request correction of any inaccurate or incomplete information
Withdraw consent to processing (where applicable)
Request deletion of your personal information (subject to legal obligations)
To exercise these rights, contact us at [email protected]
9. Security
We implement appropriate technical and organisational measures to protect your information from unauthorised access, use, alteration, or disclosure. However, no method of transmission over the internet is 100% secure.
10. Cookies and Tracking
We use cookies and similar technologies to enhance user experience, improve site performance, and deliver relevant marketing. You can manage cookie preferences in your browser settings.
11. Third-Party Links
Our Services may contain links to third-party websites or services. We are not responsible for the content or privacy practices of these third parties. We encourage you to review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” Continued use of our Services after changes means you accept the revised policy.
13. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:
BackBone Business Systems Ltd
Email: [email protected]
Location: Wellington, New Zealand
