We build the systems that build your business.
Running a trade or service business is hard enough. Chasing leads, quoting jobs, following up customers, sending invoices, and trying to keep up with it all shouldn’t slow you down.
BackBone Business Systems exists to take that chaos off your plate and replace it with powerful automation that runs 24/7 so you can focus on growing your business, not managing it.
Here's Some Facts About Your Business
Our North Star
We exist to give New Zealand business owners their lives back.
Not through working harder. Not through "grinding." But through intelligent systems that do the heavy lifting while they enjoy the backyard we're lucky enough to call home.
Our Mission Statement
BackBone exists to prove that success doesn't require sacrifice. We build automation and AI systems that compress 12-hour workdays into focused, high-impact hours giving New Zealand business owners more time for what actually matters: family, fitness, fishing, whatever makes them truly happy.
We reject the online narrative that success demands endless hours. We believe Kiwis should work smarter, not longer. Our culture values work-life balance, and our business should too.
Here’s how we help NZ businesses like yours scale smarter and faster
1. Automate Your Follow-Ups
Stop losing leads because you’re too busy on the tools. BackBone automatically follows up with new enquiries, chases quotes, and keeps conversations alive — without you lifting a finger.
2. Close More Jobs (Without More Work)
From instant quotes to seamless booking flows, we streamline the sales process so you win more work with less effort. More conversions, more revenue, less admin.
3. Build Trust With More Reviews
We automate review requests after every job, turning happy customers into public proof that builds your reputation and wins future business on autopilot.
4. Simplify Your Day-to-Day
No more switching between five different apps. BackBone brings messages, payments, jobs, and customers into one simple platform built specifically for trades and service businesses.
5. Grow With Support That Never Sleeps
Our team handles setup, customisation, and ongoing support — plus 24/7 help whenever you need it. You focus on the work. We’ll handle the rest.
Have Questions?
We get it — choosing the right system to grow your trade business is a big move. That’s why we offer a free, no-strings consultation to map out exactly how BackBone can plug into your business and start delivering results fast.
