More jobs. Less admin. Backbone automates your business.
Trusted by businesses worldwide
The backbone of your trade business
Automate & Simplify your business
Backbone handles follow-ups, reminders, and social posts — so you stay on the tools while the work keeps coming.
Generate More Leads on Autopilot
Backbone captures leads, follows up, and books jobs automatically turning enquiries into paying clients.
Grow Your Reputation & Repeat Business
BackBone automates reviews, nurtures past clients, and builds a reputation that drives referrals and revenue.
What does Backbone do?
Keeps Everything Organised
A CRM (Customer Relationship Management system) puts all your leads, quotes, jobs, and client details in one place — so you can easily track every opportunity and never lose a potential job again.
Saves Time and Reduces Admin
Stop wasting money on a dozen tools that don’t talk to each other. BackBone replaces your CRM, email marketing, SMS, social scheduling, review requests, and automations — all in one place.
Systems That Sell For You
A good CRM helps you turn more enquiries into confirmed jobs by keeping your pipeline full and your communication consistent — meaning more revenue with less effort.
Strengthens Customer Relationships
By storing customer history and communication, a CRM helps you deliver better service, collect more reviews, and build long-term loyalty that leads to repeat work and referrals.
One System to Run It All
BackBone replaces the 4–6 apps you’re already paying for — Mailchimp, Calendly, review tools, even your website builder — with one powerful system built for trades.
No more juggling logins.
No more duct-taping tools together.
No more paying for software you don’t use.
BackBone handles it all — leads, quotes, jobs, follow-ups, reviews, and payments — automatically.
It’s not another app.
It’s the system that runs your business.
Lets break it down
Leave the framework to us
When you join BackBone, there’s no setup stress or tech headaches we handle everything. Just like you wouldn’t wire a site before the frames are up, you don’t need to touch a thing. We do all the heavy lifting so before you know it, you’ve got a fully automated, ready-to-go CRM powering your business..
Investment Ranges
Pricing based on automation complexity and business size. All packages include ongoing support and monthly optimization.
Starter
- BackBone CRM platform
- Lead capture funnel
- Appointment booking system
- Voice AI agent for basic phone answering
- Missed-call text-back automation
- Basic email/SMS follow-up sequences
- 1 Premium Automation of your choice
- Monthly performance reports
Growth
- Everything in Starter, plus:
- AI chatbot for after-hours inquiries
- Advanced Voice AI with call routing
- Advanced multi-stage nurture sequences
- Pipeline automation with lead scoring
- Three additional funnels
- 3 Premium Automations total
- Reputation monitoring dashboard
- Bi-weekly optimization calls
Scale
- Everything in Growth, plus:
- Enterprise Voice AI (24/7 advanced call handling)
- Multi-location support (up to 3 locations)
- Custom integrations (QuickBooks, etc.)
- All Premium Automations included
- Custom workflow development
- Dedicated account manager
- Weekly strategy calls
- Priority support (4-hour response)
What determines final pricing?
Your investment depends on business size, number of locations, automation complexity, and integration requirements. During your free strategy call, we'll recommend the exact package and pricing that fits your needs. Most clients start with our Growth package at $2,497/month.
Ready to Automate Your Business?
Book a free 15-minute consultation to discover which automations will save you the most time and generate the most revenue.
Book Your Free Consultation CallFrequently Asked Questions
1. How does BackBone actually work?
BackBone replaces the 5+ apps you’re juggling with one powerful system built for trades. We automate your follow-ups, quote chasing, review requests, website funnels, and bookings — so you can focus on the work while the business runs itself in the background.
2. How long does setup take?
Once you sign up, our team handles the entire installation for you — from CRM setup to workflows and website builds. Most trade businesses are fully up and running in 7–14 days without lifting a finger.
3. What kind of results can I expect?
Most clients start seeing more booked jobs and leads within 30 days. Because your follow-ups, quotes, and reviews happen on autopilot, you’ll close more work with less admin — and build a reputation that keeps new jobs flowing in.
4. What if I get stuck or need help?
You’re never on your own. All plans include ongoing support, and higher tiers get 24/7 priority help. Plus, we offer optional AI receptionist support and a dedicated onboarding team to make sure you succeed from day one.
5. Do I need any tech skills?
Not at all. BackBone was built so even the busiest tradie can use it without stress. We handle the heavy lifting — setup, training, and support — so you just log in and watch your systems run.
6. Can I upgrade later if my business grows?
Absolutely. You can start with the plan that fits you now and upgrade anytime to unlock branded apps, AI receptionists, unlimited workflows, and more.
7. Will this replace my current systems?
Yes. BackBone replaces the 4–6 apps you’re already paying for — like Mailchimp, Calendly, review platforms, and even website builders — and rolls them into one simple, powerful dashboard built for trade businesses.
8. Can you build my website too?
Yes — our Scale and Dominate plans include done-for-you website or funnel builds, so your leads flow directly into your CRM and automations. It’s all part of building a system that works together.
9. Do I have to sign a long-term contract?
Nope. We believe in earning your business, not trapping it. All plans are month-to-month — stay as long as BackBone delivers results. Most of our clients never leave because they see the ROI fast.
